The other dead celebrities on the purgatory plane were constantly annoyed by his passionate selling of his products, even though he was dead. After Michael Jackson accepted his death, he and the other passengers expressed their dismay as the purgatory plane went to its designated location: Hell. Billy now resides in Hell, and is unlikely to return again.
Billy Mays to Patrick Swayze: "With just two easy steps, I can climb over these seats and kick you right in the fucking balls!" from "Dead Celebrities".