The boys show the quintuplets how great America is by showing them a variety of places, in which one of them is the mall.
Cartman and Jeniffer Lopez (Mitch Conner) go to the mall after Cartman wins the Latino Culture and gets $20 gift card.
The boys and men of South Park turn metrosexual and begin buying designer clothes and getting manicures and pedicures as well as being overly excited looking for sales at the various stores.
Stan Marsh attempts to find the answer to Easter by asking the Easter bunny at the mall.
Randy Marsh gets a job as a mall security guard for the opportunity of being the first customer on the biggest retail sales day of the year, Black Friday.
Following the death of Old Cap, Rand Marsh becomes the head security guard for the mall. As Black Friday approaches, the mall continues to offer better deals and, under a proposal by George R.R. Martin, postpones Black Friday by a week, guaranteeing a 96% off deal to the first 100 mall shoppers.
Black Friday officially begins, after George R.R. Martin is injured for trying to stall it, and the shoppers proceed to kill each other, as well as all the security guards except for Randy, leaving the entire mall covered in blood and bodies, while the boys buy their Xbox Ones from the EV Games in the mall.