South Park Archives

Sugar Bear is the mascot of Golden Crisp, appearing in South Park: The End of Obesity.


Sugar Bear was part of a group of cereal mascots, having run a successful business in the sugar industry. The news of the boys making affordable weight-loss drugs on their own reaches the group, with mascots intending to destroy their trade in response. The mascots posed themselves as a militant group and carried out a shooting at a semaglutide factory in India, with Sugar Bear as one of the attackers.

The mascots deployed themselves to a truck loaded with semaglutides on the way to South Park, with the intention of destroying the supply, albeit unsuccessfully.


Sugar Bear is an anthropomorphic bear who wears a blue sweater imprinted with "SUGAR BEAR". Unlike its real-life counterpart, Sugar Bear sports gray hair, wears a cross necklace and various jewelries on his fingers.