Following a law banning the sale of liquor during the holiday season, the parents of South Park were desperately trying to find a place to get their booze. As they approach the Village Liquor, the store owner had just closed his store, saying that he cannot re-open until the New Year. As the owner holds up a small bottle of peppermint schnapps, a frustrated Stephen Stotch grabs him by the collar, ranting that he cannot he going around with his family looking sober.
The store is a brown single-floor building, bearing a large sign at the top. Neon signs, posters and price tags of various liquor products are placed on the store's windows.