In "Black Friday", he is first seen in a news report interviewing shoppers who have begun lining up way in advance for the Black Friday sale outside the South Park Mall. Later in the episode, he reports the launch of Sony's Black Friday special, the "Brack Friday Bunduru".
His name is revealed in the next episode, "A Song of Ass and Fire" where he continues to report about the Black Friday sale. He is shown to report the news in a way that incites more conflict and violence, thinking it is good for the news. This is revealed when he interrupts his news anchors, the siblings Tom Thompson and Tammy Thompson, when they are having sex. He tells them that Bill Gates promises a bloodier war if they report a certain story and that it will be better for them. When Tom goes against this, Niles threatens to tell of Tom and Tammy's incest. Niles continues to stir up drama on both sides of the console wars and even has sex with the Sony President. At the end of "Titties and Dragons", Xbox One wins the console wars. Niles reports that the big winner is Channel 9 News.
He is greedy and corrupt. He only cares about making the news as juicy as possible to get lots of attention, even at the expense of thousands of lives.
He has light brown hair. He wears a dark brown scarf around his neck, a gray coat with multiple pockets, dark gray pants, black gloves, and black shoes. He holds a microphone in his right hand at all times, even when he is having sex.
- "Britney's New Look" - Reports about Britney Spears being in South Park. (Also called Robert Pooner)
- "Black Friday" - Reports news regarding the upcoming Black Friday sale.
- "A Song of Ass and Fire" - Stirs up drama on both sides of the console wars to aggravate the conflict.
- "Titties and Dragons" - Announces that the big winner of the console wars is Channel 9 News.
- A news reporter who looks similar to Niles, Craig Netzel, appeared in "Are You There God? It's Me, Jesus". He has the same hair as Niles but wears a different outfit and sounds different. It is likely that the animators reused his character model and changed his outfit in "Black Friday".