The Newsmen first appear at the end of "Naughty Ninjas" where they ask Officer Barbrady for information on Leslie Meyers. In "Sponsored Content", they give Jimmy some tests to end advertisements. They then send him to talk to Leslie. In "Truth and Advertising", Jimmy helps Leslie escape the newsmen after she makes him believe that she is good. They order Officer Barbrady to shoot the two, but he instead helps them escape, only because of the fact that they are children. Despite this, Leslie later beats up Jimmy.
The Newsmen all wear suits and ties. The main newsman wears glasses and has black hair.