Maury Povich appeared in the South Park episode, "Freak Strike", as the host of The Maury Povich Show, which had Cartman and his mother as guests.
In the episode, "Spookyfish", Cartman asks Stan and Kyle, "Who did you expect, Maury Povich?"
In the episode, "City on the Edge of Forever", a talent agent says, "I haven't seen a funnier person since Maury Povich," referring to Mrs. Crabtree.