Before his initial appearance, Maury was mentioned in several prior episodes. In the episode, "Spookyfish", Cartman asks Stan and Kyle, "Who did you expect, Maury Povich?" In "City on the Edge of Forever", a talent agent says, "I haven't seen a funnier person since Maury Povich", referring to Veronica Crabtree.
Maury Povich wears a black collared shirt and black pants. He has wavy gray hair and a thick gray mustache. His face shows visible signs of aging as exaggerated by his eyes and cheeks.