Before his initial appearance, Maury was mentioned in several prior episodes. In the episode, "Spookyfish", Cartman asks Stan Marsh and Kyle Broflovski, "Who did you expect, Maury Povich?" In "City on the Edge of Forever (Flashbacks)", a talent agent says, "I haven't seen a funnier person since Maury Povich", referring to Veronica Crabtree.
Maury Povich wears a black collared shirt and black pants. He has wavy gray hair and a thick gray mustache. His face shows visible signs of aging as exaggerated by his eyes and cheeks.
Maury exploits his talk show guests purely for entertainment purposes, implying he is quite cynical and immoral, and that he is willing to do show anything outrageous on his show simply to get high ratings.
- "Spookyfish" (mentioned) - Cartman references him.
- "City on the Edge of Forever (Flashbacks)" (mentioned) - He is mentioned by a talent agent.
- "Freak Strike" - Hosts The Maury Povich Show with Eric and Liane as guests.