The store sold clothes and accessories to Vampire wannabes at the South Park Mall. It was there that the "vampires" transformed Butters Stotch into one of them. The Goth Kids along with Vampire Butters burned it down to break his "curse" and to stop people from confusing them with the South Park Vampire Society. Burning down the "Vampire Lair" would cause all the Vampire Kids to return to normal. According to Butters, it used to be Banana Republic.