After reviewing Faith + 1's performance at Christfest, the CEO invited the band into the studios to sign a deal for their album. One of the executives questioned the lyrics of their songs, suggesting that they could be literally in love with God, which Cartman rebutted without hesitation. The band proceeded to sign the deal anyway.
Faith Records building is a white-colored circular tower. Its roof has a large white cross bearing the words "Faith Records" at its base.