Al Roker was one of the four presenters who appeared on Today Show. They interviewed Butters who was given credit as author of The Tale of Scrotie McBoogerballs, along with his parents. Al Roker questioned Butters if he was concerned about someone using the book to kill others. When Al Roker mentioned Ronald Reagan as an example, Butters went into a trance and plans to kill Ronald Reagan, only for Al Roker to remind Butters that the former president is already dead.
Later during the release of the second book, The Poop That Took a Pee, Al Roker is seen reporting outside a queue where people were waiting to purchase the book, carrying buckets for the readers to vomit in.